Mission Statement

Our Vision
“To become the premier optometric clinic in Northeastern Alberta”

Our Mission
“Lakeland Family Eyecare is dedicated to providing excellence in Eyecare and Eyewear Services.” Our goal is to make our patients “Raving Fans” be earning their trust and providing them with “Best Value”

Our Values
Our actions are founded on trust, honesty and integrity. We adhere to the highest standards of business and professional ethics.

We are dedicated to the highest level of personal service, providing individual attention to every patient.

We recognize that our commitment to excellence comes from the dedication of our doctors and staff. We acknowledge the dignity and worth of each employee and the necessity for a workplace environment that provides opportunities and rewards for teamwork, innovation and learning.

We are committed to maximizing value for all our patients, our employees, the communities we serve and our shareholders.